Instructor-Led Workshops That Elevate Skills & Results
Team Workshops
Team Workshops are immersive, instructor-led sessions designed to address specific capability gaps and establish a shared foundation across Sales Engineers and broader GTM teams. These workshops are not generic training events. They are purposeful interventions that help teams align expectations, improve collaboration, and show up with greater confidence and clarity in customer conversations.
Organizations most often engage us when they need to create momentum quickly, align teams around a common framework, or address challenges that are showing up in live deals.
Schedule a ConversationÂ
The Goal isn't Training. It's Results!
Leaders don’t come to us looking for a course.
They come looking to:
- Improve discovery and demos
- Strengthen AE–SE collaboration
- Elevate executive-level communication
- Establish shared language and expectations across teams
Too often, traditional training delivers information without changing behavior. Team Workshops exist to create visible shifts in how people think, communicate, and collaborate—especially under real-world pressure.
How our Team Workshops are Delivered
Every Team Workshop is customized to your organization’s goals, context, and team maturity.
Rather than delivering a fixed curriculum, we design each workshop around the behaviors you want to see change and the situations your team is navigating today. Sessions are built using real scenarios, real opportunities, and real dynamics - not hypothetical examples.
Workshops are typically delivered over one or two days and can be run virtually or in person. The experience is highly interactive, balancing practical frameworks with guided discussion, exercises, and application to live deal contexts.
For many teams, a workshop serves as a catalyst, creating momentum and shared language that carries into deeper enablement efforts.
When Team Workshops Are the Right Fit
Team Workshops are most effective when there’s clarity around the challenge, but not yet a need for full-scale enablement.
Teams typically choose a Team Workshop when:
- They’re struggling with a specific capability (discovery, storytelling, AE–SE partnership, executive presence)
- Sales Engineers need practical tools and hands-on practice, not just concepts
- The audience is role-specific and ready to engage
- Leaders want immediate application and visible improvement in real conversations
This is usually not the right fit when:
- The underlying problem isn’t well understood yet
- Challenges span multiple skills or roles
- The goal is sustained, long-term behavior change across the organization
In those cases, we often recommend starting with a broader diagnostic conversation before determining the right next step.
Not sure which skill area to prioritize? Start with a diagnostic conversation.
Popular Team Workshops
While every engagement is tailored, teams often engage us for workshops such as:Â
AE-SEÂ Partnership Workshop
A joint workshop for Account Executives and Sales Engineers focused on trust, communication, roles, and effective partnership.
The Discovery Workshop
A focused session designed to elevate business-driven discovery and help SEs guide meaningful conversations earlier in the sales cycle.
The Storytelling Workshop
A hands-on workshop that helps technical teams communicate value through clear, relevant, and compelling stories that inspire action.
AI-Skills for SEs Workshop
A hands-on workshop that helps SEs use AI intentionally to improve discovery, sharpen value messaging, and elevate confidence with customers.
What Changes After a Team Workshop
After a Team Workshop, teams don’t just “know more”. They operate differently
Sales Engineers show up with greater confidence and operate with intention.
AEs, SEs, and GTM teams communicate more clearly and collaborate more effectively.
Discovery conversations become more purposeful, business-oriented, and value-driven.
Demos feel more focused, relevant, and aligned to what actually matters to the buyer.
Team Workshops are ideal for:
Sales Engineering teams at any stage of maturity
Paired/pooled AE–SE teams seeking better collaboration
Enablement leaders addressing a specific capability gap
Organizations seeking to roll out a shared framework
Teams going through growth, change, or M&A
Flexible Delivery Options:
Onsite
Immersive, hands-on training delivered at your location, tailored to your specific sales roles and challenges.
Virtual
Live, instructor-led sessions designed for remote teams, with the same level of customization & interactivity as our onsite workshops.
Blended
A combination of onsite, virtual sessions, and self-paced modules, designed to fit your team's workflow and learning preferences.
Train the Trainer
We equip your internal team to deliver the customized program, giving you sustainable delivery and consistent messaging.
Let's Talk About Your Team
If any of these challenges sound familiar, the next step isn’t selecting a program. It’s having a conversation.
Simply provide your name, email address, the name of your company, and a brief message explaining what you may be looking for.
We will respond via email to schedule a call so that we can talk through your situation and begin to explore if our solutions might be a good fit.
(Don't worry. We hate spam too. We will NEVER send you any unwanted emails. That's a promise from me personally, Chris White.)