A Professional Standard for Modern Sales Engineers
Six Habits Certification
The Six Habits Certification program is a self-paced learning and credentialing experience designed for sales engineers and technical sellers who want to demonstrate mastery of the core behaviors that drive deal progress and customer trust. Based on the Six Habits of Highly Effective Sales Engineers, this program helps you turn knowledge into daily practice, and then prove it.
Deepen your capability. Stand out in your role. Lead higher-impact conversations.
Why This Certification Matters
Today’s technical selling environment demands more than product expertise — it demands the ability to build trust, lead discovery, craft compelling stories, influence decisions, and improve continuously. There’s no industry standard that officially recognizes these skills across technical sales professionals.
The Six Habits Certification changes that by giving practitioners a structured path to:
- Reinforce core consultative behaviors
- Validate their ability to apply these behaviors in real work
- Gain a recognized credential that signals professional credibility
What the Certification Represents
Earning Six Habits Certification signals that a Sales Engineer understands - and can apply - the behaviors that separate technical experts from trusted technical sales professionals.
Certified individuals demonstrate the ability to:
Partner effectively with Account Executives and GTM counterparts
Lead curiosity-driven, value-focused discovery conversations
Prepare intentionally for customer meetings and demos
Communicate with clarity, executive presence, and relevance
Reflect, refine, and continuously improve through feedback
Certification is grounded in the same framework taught in Tech Sales Mastery workshops and enablement programs, ensuring alignment between individual development and team-level expectations.
What you'll learn (outcomes, not modules)
1. Partner with Purpose
Work collaboratively with sales and co-navigate customer conversations with clarity and trust.
2. Lead Insightful Discovery
Move beyond surface questions to unearth the business drivers, risks, and priorities that shape buying decisions.
3. Prepare with Intention
Design meetings and demos that align with outcomes buyers care about rather than slides you want to show.
4. Practice Deliberately
Sharpen skills through structured rehearsal, focused reflection, and feedback that sticks.
5. Perform with Confidence
Communicate with clarity and presence, tell compelling stories, and guide complex conversations forward.
6. Perfect Continuously
Use real feedback loops to iterate and improve with every customer interaction.
Who is this program for?
Sales Engineers at any stage of their career
New SEs seeking a model for professional growth
Technical experts looking to break into the presales profession
Leaders onboarding first time SEs or looking to level up their teams
How it works
This is a self-guided online program you complete at your own pace with rich support, including:
- On-demand learning content covering all Six Habits and how they show up in practice
- A comprehensive study guide to anchor your understanding
- A certification exam that tests your ability to think, not memorize
- Weekly mastermind sessions for discussion, insights, and peer accountability
Access is flexible, and most participants complete certification within a few weeks regardless of experience, with up to a year to finish if needed.
Benefits of Becoming Certified...
Professional Credibility
A shareable credential that signals you understand and can apply modern technical selling behaviors.
Career Mobility
Certified SEs often stand out in hiring, performance conversations, and cross-organizational opportunities.
Community & Mastermind Access
Connect with a network of peers invested in practice, improvement, and shared success.
Continuous Development
Mastermind discussions and ongoing updates keep your skills sharp beyond the core curriculum.
For Teams & Presales Leaders
Many organizations use Six Habits Certification as more than an individual credential. They use it as a shared foundation for how Sales Engineers show up in real deals.
Presales leaders leverage certification to:
- Establish a consistent baseline of expectations across the team
- Support onboarding and ramp for new hires
- Reinforce coaching conversations with shared language
- Create clarity around what strong discovery, preparation, and demo performance actually look like
Whether certification is rolled out team-wide or offered selectively, it gives leaders a practical way to scale development without relying on ad hoc training or tribal knowledge.
"What truly sets this program apart is the outstanding community of certified sales engineers who come together weekly to discuss current topics, share challenges, and collaborate on solutions."
Kathryn Sizemore, Solution Manager MariaDB
Ready to Become Six Habits Certified?
Join technical sellers around the world who are elevating how they lead customer conversations and accelerate deals.
Enroll in Six Habits CertificationNot Sure this is Right for You or Your Team?
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