Engagement Models Designed to Deliver Outcomes Not Trainings

Every program we deliver is grounded in proven frameworks and methodologies, designed to change how technical sales professionals think, behave, and communicate - in those moments that matter most.

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Clear Outcomes. Sound Principles.

Multiple Engagement Models.

 

Leaders don’t come to us looking for a course.

They come looking to:

  • Improve discovery and demos

  • Strengthen AE–SE collaboration

  • Develop executive presence and influence

  • Help teams communicate value more effectively

Our programs are simply different ways to deliver and reinforce those outcomes, based on your team’s needs, maturity, and timeline

 

Our Solutions Focus on Four Critical Areas

Team Workshops

Short-Form, High-Impact Engagements

Our team workshops are focused, instructor-led sessions designed to establish a shared foundation and reset how SEs - and other members of the GTM team - approach real deals.

Teams often use these workshops to implement and rollout the Six Habits framework, align expectations across the GTM organization, elevate AE-SE collaboration, or address a specific capability gap in a short period of time.

Workshops are typically delivered over one or two days and can be run virtually or in person. For many teams, a workshop serves as a catalyst - creating momentum and shared language that carries into deeper enablement efforts.

The result is visible shifts in behavior, stronger AE–SE partnership, and more intentional conversations with customers from day one.

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Ongoing Enablement Programs

Sustained Capability Development Over Time

Ongoing Enablement is a structured program designed to build and reinforce critical capabilities through consistent practice and reflection. Rather than relying on one-time training, it focuses on sequencing skills intentionally, driving behavior change over time.

Programs are typically delivered on a monthly cadence and span six to twelve months, depending on your goals and team maturity. They can begin at any point in the year.

What sets this engagement apart is its emphasis on reinforcement. Between sessions, participants engage in guided practice and reflection, while managers are equipped with practical frameworks, supported by AI-enabled prompts and coaching rubrics aligned to to reinforce behaviors in live deal contexts.

The result is consistent behaviors, shared language, and measurable improvement in real customer conversations the produce lasting results.

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Keynotes & Sales Kickoffs

Alignment, Energy, and a Actionable Take-aways

Keynotes and Sales Kickoff sessions are designed to align teams around a clear perspective on modern technical selling. These sessions combine real-world credibility with practical insight, helping teams reset expectations for how Sales Engineers and GTM teams create value in complex deals.

Organizations often engage us for sales kickoffs, leadership events, or enablement forums where the goal is to establish shared language, challenge outdated assumptions, and create momentum for broader initiatives that follow.

The result is alignment, momentum, and a stronger, more intentional start to the next phase of your go-to-market motion or period.

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Custom Engagements & Strategic Projects

Custom Engagements are designed for organizations with specific challenges that don’t map cleanly to a predefined program. These projects are shaped around your context, priorities, and real deal dynamics, whether that’s improving discovery discipline, storyboarding new demo scripts, implementing SE process and rules of engagement, or addressing leadership capability gaps.

Rather than starting with a prescribed curriculum, we begin with your goals and design an engagement that applies the Six Habits principles in the ways that matter most to your team. This may include targeted workshops, facilitated working sessions, leadership coaching, or focused enablement initiatives delivered over time.

The result is a tailored engagement that addresses your highest-impact challenges and drives meaningful organizational and/or behavioral change where it matters most.

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Programs Are Modular by Design

While engagement models stay consistent, the focus areas within each program are tailored to your priorities.

Depending on your goals, programs may emphasize areas such as:

  • AE–SE collaboration and rules of engagement

  • Discovery and qualification

  • Storytelling and value framing

  • Deal management for Sales Engineers

  • Executive presence and communication

  • Applying Other-Centered Selling in presales

These are not standalone courses.
They are configurable modules deployed within the right program context.

Not Sure Where to Start?

Most leaders don’t come to us knowing exactly which program they need, and that’s normal.  Let’s talk through your goals and see if there's an engagement model that might work for you.

Simply provide your name, email address, the name of your company, and a brief message explaining what you may be looking for.

We will respond via email to schedule a call so that we can talk through your situation and begin to explore if our solutions might be a good fit.

Don't worry.  We hate spam too.  We will NEVER send you any unwanted emails.  That's a promise from me personally.  Chris White