The Standard for Excellence in Tech Sales 


We specialize in providing training and coaching for Sales Engineers and Technical Sales Professionals. 

Can we help your team? Book an introductory call and let's have a conversation.  We don't believe in the hard sale.  We believe in listening.  If there's a fit we'll both know it.

Book an Introductory Call

Training for Me

Whether you are a seasoned presales professional looking to sharpen the saw, new to the profession and looking to build your brand, or an aspiring sales engineer looking for your first job, we have numerous training and coaching options for individuals and small teams.


Training for my Team

If you are a sales or presales leader looking for training for your team you've come to the right place.  We offer online and in-person training for groups of 5 to 5,000+.  We work with new SEs and seasoned professionals.  We run training programs for SEs and AEs, customized to your business.


A Word from Chris White

Welcome - thanks for visiting.  If you're interested in training for your sales engineers, we welcome you to take a listen to this overview from our Co-Founder & Managing Director Chris White.

Book A Meeting with Chris

What Makes Our Programs Unique?

This is PRESALES Training NOT DEMO Training

Traditional sales training doesn't work for sales engineers - it falls on deaf ears.  But demo training doesn't either!  In our programs, your team will develop the professional skills needed for success.

Developing the AE-SE Partnership is our Core

Software sales is a Team Sport.  Our programs are uniquely designed to bring AEs and SEs together in a collaborative learning environment to break down barriers, build trust, and accelerate success.

Our Workshops are Equal Part Training & Team-Building

Our workshops are Engaging and Interactive.  We have mastered both the in-person and online learning experience. Your teams will learn as much from how we run our sessions, as what we have to say.

6 Habits Certification Program


What does it mean to be

Six Habits Certified

Earning a Six Habits Certification, based on the Amazon best-seller The Six Habits of Highly Effective Sales Engineers, written by our Co-Founder & Managing Director Chris White, shows that you have the essential knowledge, experience and training to effectively engage with clients to drive...


Who IS Tech Sales Mastery?

Tech Sales Mastery was founded by Chris White, author of the Amazon best-seller The Six Habits of Highly Effective Sales Engineers, and Kerry Sokalsky.  We empower technical sales and presales teams to perform better in the field and achieve greater results through training, coaching, and consulting.  Click the button below to learn more about us and our story.


Our Growing List of Clients Include

New to Technical Sales?

What Is Sales Engineering and the Complete Guide to Mastery

Sales jobs are varied and multi-faceted careers that many different people will consider in their lives. However, there are key differences between different types of sales professionals. The types of goods being sold and the amount of technical...

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Technical Sales Engineer Training:

The 4 Skills of Mastery

A good salesperson needs to have an in-depth understanding of the products they are selling in order to succeed. In most cases, learning the ins and outs of a product doesn't require all that much technical expertise. For...

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Get a Copy of the Book

The Six Habits of Highly Effective Sales Engineers is the foundation of our curriculum and the programs we run.  Ranked an Amazon Best Seller for the past 4 years, it remains in the Top 25 in Sales and Selling Presentations books.  If you haven't read the book, we invite you to order yours now on Amazon - or get a signed copy from the author himself.

Order on Amazon