Transform Your Sales Engineers into Trusted Advisors Who Win Bigger Deals in 2026
A live, 6-session virtual program for SE leaders who want their teams to sell value, lead with insight, and advance more opportunities in today’s AI-driven sales cycle.
Why This Program - and Why Now
AI is transforming presales. Demo automation, AI-assisted discovery, and intelligent copilots are reshaping how buyers evaluate solutions - and raising the bar for Sales Engineers.
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Increase win rates by shifting from feature-centric demos to value-driven conversations
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Shorten sales cycles by uncovering risks, stakeholders, and success criteria earlier
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Elevate SE impact with stronger discovery, storytelling, and executive-level communication
That’s why we created Soft Skills for SEs: From Awareness to Influence. A modern, six-part masterclass built for SE teams who must partner with AI while amplifying the human side of technical selling.
Reserve My Team Spot – $6,000 for Up to 20 SEs
What Your Team Will Learn
Each 60-minute live session builds on the last to create a modern skill stack for the AI-powered presales era:
- The Art of Active Listening - Listening beyond words to surface needs
- Curiosity-Led Discovery - Uncovering business drivers through purposeful inquiry
- Value Selling for Technical Sellers - Framing solutions in terms of value, not features
- Storytelling for Influence - Crafting relevant stories to make value resonate
- Showing up with a Point of View - Delivering insights proactively with relevance and confidence
- Handling Difficult Conversations - Staying credible and empathetic under pressure
Trusted by Sales Engineering Teams Worldwide
What SE Leaders Are Saying
Director of Presales
“The biggest shift? Our SEs finally stopped ‘presenting’ and started leading.
They ask better questions, tell better stories, and influence deals earlier.”
VP of Sales Engineering
“Our SEs completely changed how they show up in customer conversations. Within weeks, we saw more opportunities moving faster and far stronger alignment with AEs.”
Head of Enablement
“We’ve tried other trainings. Nothing landed like this. The Six Habits framework gave our team a common language and a repeatable way to deliver high-impact engagement.”
Built for the AI-Driven Sales Cycle
This program helps your SEs:
- Work with AI without losing the human touch
- Elevate beyond product expertise to business partnership
- Bring clarity in noisy, automated buying processes
- Distinguish themselves where automation creates sameness
- Create trust in moments where AI can’t
Because in an AI-powered world, presence, insight, and influence become your competitive advantage.
What's Included in the Program?
This special offer includes the following:
- Six 60-minute live virtual sessions
- Printable worksheets + exercises for each skill
- Practical examples from real enterprise deals
- Sales & SE Leadership kickoff
- Delivered personally by Chris White, author of The Six Habits of Highly Effective Sales Engineers
This special $6,000 offer good for teams up to 20 people.
Special Offer Ends Midnight Dec 31, 2025
Limited to the first 10 teams to register. Price good for up to 20 people per team.
Reserve My Team Spot – $6,000 for Up to 20 SEs00
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SECS
SE Leaders
Preparing their teams for elevated selling in 2026
Enablement Leaders
Looking for Plug & Play SE Skill Development Programs.
Technical Teams
Upskilling from product experts to trusted advisors.
About Chris White
Chris is the founder of Tech Sales Mastery and author of the #1 best-seller The Six Habits of Highly Effective Sales Engineers.
He has trained thousands of presales professionals worldwide to communicate with confidence, tell compelling stories, and elevate their influence.
Want to See If This Is Right for Your Team?
Let’s Talk. No pitch. Just clarity.
