Soft Skills for Sales Engineers: From Awareness to Influence

A Six-Part Enablement Program for Sales Engineers

Listen → Ask → Connect → Inspire → Lead → Resolve

Why This Program - and Why Now

AI is transforming presales. Demo automation, AI-assisted discovery, and intelligent copilots are reshaping how buyers evaluate solutions.

And here’s the part every SE leader knows: 

The more AI takes on, the more human skills matter.

Empathy. Curiosity. Storytelling. Insight. Influence.
These are the skills that differentiate in an AI-powered world — the skills that build trust, create clarity, inspire belief, and move deals forward.

That’s why we created Soft Skills for SEs: From Awareness to Influence, a modern six-part masterclass built specifically for SEs who must collaborate with AI while elevating the human side of technical selling.

Start 2026 Strong — Get the Complete SE Soft Skills Program for $6,000

What Your Team Will Learn

Each 60-minute live session builds on the last to create a modern skill stack for the AI-powered presales era:

  • The Art of Active Listening - Listening beyond words to surface needs
  • Curiosity-Led Discovery - Uncovering business drivers through purposeful inquiry
  • Value Selling for Technical Sellers - Framing solutions in terms of value, not features
  • Storytelling for Influence - Crafting relevant stories to make value resonate
  • Showing up with a Point of View - Delivering insights proactively with relevance and confidence
  • Handling Difficult Conversations - Staying credible and empathetic under pressure
       🔥 LIMITED TO THE FIRST 10 TEAMS — PRICE GOOD FOR UP TO 20 PEOPLE
 
Special Year-End Pricing: Get the Full 6-Session Program for Just $6,000

Built for the AI-Driven Sales Cycle

This program helps your SEs:

  • Work with AI without losing the human touch
  • Elevate beyond product expertise to business partnership
  • Bring clarity in noisy, automated buying processes
  • Distinguish themselves where automation creates sameness
  • Create trust in moments where AI can’t

Because in an AI-powered world, presence, insight, and influence become your competitive advantage.

What's Included in the Program?

This special offer includes the following:

  • Six 60-minute live virtual sessions
  • Printable worksheets + exercises for each skill
  • Practical examples from real enterprise deals
  • Sales & SE Leadership kickoff
  • Delivered personally by Chris White, author of The Six Habits of Highly Effective Sales Engineers

This special $6,000 offer good for teams up to 20 people.

Special Offer Ends Midnight Dec 31, 2025

Limited to the first 10 teams to register.  Price good for up to 20 people per team.

Click Here for this No-Brainer Year-End Investment: $6,000 for All Six Sessions

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SECS

SE Leaders

Preparing their teams for elevated selling in 2026

Enablement Leaders

Looking for Plug & Play SE Skill Development Programs.

Technical Teams

Upskilling from product experts to trusted advisors.

About Chris White

Chris is the founder of Tech Sales Mastery and author of the #1 best-seller The Six Habits of Highly Effective Sales Engineers.

He has trained thousands of presales professionals worldwide to communicate with confidence, tell compelling stories, and elevate their influence.

Want to See If This Is Right for Your Team?
Let’s Talk.  No pitch.  Just clarity.

Schedule a Call with Chris